Strategic Enrollment Management Quarterly

Cover image for Vol. 4 Issue 3

Edited By: Thomas C. Green

Online ISSN: 2325-4750


The SEM Quarterly is published by John Wiley & Sons with AACRAO.

The SEM Quarterly was launched to fill a void in an ever-growing conversation, to explore the many aspects and broad potential of strategic enrollment management in higher education today.


  • View from the Top A column for executives, offering broad perspectives on SEM.
  • Leading Strategies Articles that discuss methods to enhance enrollment outcomes and increase collaboration between campus departments and divisions.
  • The Global Context
  • Graduate and Professional Schools
  • The Research Agenda  The latest SEM research as well as the appropriate questions to ask of institutional research and the best use of the answers.
  • The Buzz

About SEM

SEM is a comprehensive process designed to help an institution achieve and maintain optimum enrolment, where optimum is defined within the academic context of the institution. It’s a concept and process that enables the fulfillment of institutional mission and students’ educational goals.


AACRAO is a nonprofit, voluntary, professional association of more than 11,000 higher education admissions and registration professionals who represent more than 2,600 institutions and agencies in the United States and in over 40 countries around the world.

The mission of the American Association of Collegiate Registrars and Admissions Officers is to serve and advance higher education by providing leadership in academic and enrollment services.

Aims and Scope

The SEM Quarterly was launched to fill a void in an ever-growing conversation, to explore the many aspects and broad potential of strategic enrollment management. As budgets fall and demands for accountability rise, a greater understanding of the student population can only benefit institutions of higher learning. The Quarterly takes a long, integrated view of the student lifecycle, while respecting the student as a learner, rather than a customer. From admissions through course selection, advisers, and choice of major to graduation and career, SEM offers practical ways to optimize student success among an increasingly diverse group of learners. On the administrative side, the Quarterly improves institutional function with articles on business practices, marketing, record-keeping, institutional research and analysis, and alumni relations. The authors are all involved in SEM and the articles reflect their practical orientation and experience.

SEM Quarterly recognizes the different perspectives held by different types of students and institutions. The needs and goals of students will vary based on a range of demographic factors and life circumstances. Similarly, the missions, opportunities, and responsibilities of small private colleges are different from those of large public research universities and community colleges, but they are also different from small public institutions or large private ones. Some authors provide information useful across student and institutional types; others focus more tightly, looking at one type of student or institution.


Strategic Enrollment Management, SEM planning, communication, marketing, student recruitment, faculty and administrative collaboration, student access programs, student success programs, graduate projects, student early-alert programs, student summer programs, Adult student programs, nontraditional student programs, transfer student processes, transfer student programs, financial aid strategies, Institutional budgeting, operational improvements, institutional technology enhancements.

Abstracting and Indexing Information

  • ERIC: Educational Resources Information Center (CSC)