International Journal of Consumer Studies

Cover image for Vol. 39 Issue 6

Edited By: Katherine Hughes

Impact Factor: 1.293

ISI Journal Citation Reports © Ranking: 2014: 63/115 (Business)

Online ISSN: 1470-6431

Author Guidelines


Contributions to such a multidisciplinary journal should be written with clarity and precision and any specialized terms should be defined. For more information about the journal's editorial policy and style guidelines please click here and for the Editor's advice on how to get published please click here.

Guidelines for Submission to International Journal of Consumer Studies

International Journal of Consumer Studies has now adopted ScholarOne Manuscripts, for online manuscript submission and peer review. The new system brings with it a whole host of benefits including:
• Quick and easy submission
• Administration centralised and reduced
• Significant decrease in peer review times

All submissions to the journal must be submitted online at Full instructions and support are available on the site and a user ID and password can be obtained on the first visit. If you require assistance then click the Get Help Now link which appears at the top right of every ScholarOne Manuscripts page. If you cannot submit online, please contact the Editor Katherine Hughes by telephone (44 (0)29 2088 6569) or by e-mail (

All papers go through a process of double-blind peer review.

Articles will normally not exceed 5,000 words. The Journal also publishes research reviews, policy updates, development and practice articles and abstracts of conference papers.  These are reviewed by at least one referee and usually do not exceed 2000 words. All articles should report original research that has not been published or submitted for publication elsewhere, in any form other than a simple abstract of 400 words or less. Papers presented at conferences are accepted provided that they have not been published in full in Conference Proceedings.

Contributions must be submitted as a Word document. The title page should be submitted as a separate document. A single page must give the title and short title (to be printed at the head of alternate pages), authors' names and department(s) in which the work was done. Please highlight the corresponding author, including the name, full postal address and e-mail address. In the main document, the text must be preceded by a short summary of the paper (Abstract). Four to six keywords should be supplied for indexing purposes. The main manuscript should be divided into appropriate sections, e.g. Introduction, Methods, Results, Discussion, Conclusions, Acknowledgements and References.

Please submit electronic figures. Authors are encouraged to visit our digital illustration guidelines for further information on preparing high resolution images. A separate sheet should contain all the captions for the figures. In the full-text online edition of the journal, figure legends may be truncated in abbreviated links to the full-screen version. Therefore, the first 100 characters of any legend should inform the reader of key aspects of the figure. Tables should be typed on separate sheets and numbered (with Arabic numbers) in order of appearance. The approximate position of figures and tables should be indicated.

References in Articles

We recommend the use of a tool such as EndNote or Reference Manager for reference management and formatting.

EndNote reference styles can be searched for here:

Reference Manager reference styles can be searched for here:

Authors should use the Harvard system for references, as illustrated below. Please ensure that references in the text exactly match those in the manuscript's reference list. If editing sections of text please ensure that any references that are affected are amended accordingly in the reference list. Only full articles which have been published or are in press may be included in the reference list. In the text, unpublished or submitted studies should be referred to as such (e.g. J.M. Smith, unpublished), or as a personal communication. It is the authors responsibility to obtain permission from colleagues to include their work as a personal communication. In the text, references should be inserted in parentheses in date order, as follows:  (Drummond, 1995; Birch et al., 1996). The reference list should be in alphabetical order according to the first named author. Papers with two authors should follow those of the first named author, arranged in alphabetical order according to the name of the second author. Articles with more than two authors should follow those of the first named author in chronological order. The title of the article must be included. The names of all authors should be listed. The following provide examples: 

Flowers, S. (1996) Software Failure: Management Failure, 3rd edn. John Wiley, Chichester, UK.

Sterman, J.D. (1992) Teaching takes off: flight simulation for management education. [WWW document]. URL (accessed on July 26th, 2006).

Stinchcombe, A. (1965) Social structure and organizations. In: Handbook of Organizations (ed. by J. March), pp. 142-193. Rand McNully, Chicago, IL, USA.

Yetton, P., Sharma, R. & Southon, G. (1999) Successful IS innovation: the contigent contribution of innovation characteristics and implementation process. Journal of Information Technology, 14, 53-68.

The editor and publisher recommend that citation of online published papers and other material should be done via a DOI (digital object identifier), which all reputable online published material should have - see for more information. If an author cites anything which does not have a DOI they run the risk of the cited material not being traceable.

The final version of the accepted manuscript should be submitted electronically, by e-mail as an attachment (preferably in Word format). Particular attention should be taken to ensure that any papers submitted conform to journal style.

Papers are accepted on the understanding that no substantial part has been or will be published elsewhere; they may be subject to editorial revison without notice.

Receipt of electronic articles will normally be acknowledged within three weeks - if authors have not received an acknowledgement within that time then they should contact the Editorial Office. Aside from this, the editor kindly requests that authors refrain from contacting the editorial office in less than 16 weeks from the date of submission regarding the progress of their manuscript as this time should be allowed for the peer review process to be completed.

Copyright Transfer Agreement

Authors will be required to sign a Copyright Transfer Agreement (CTA) for all papers accepted for publication. Signature of the CTA is a condition of publication and papers will NOT be published unless a signed form has been received. After submission authors will retain the right to publish their paper in various media/circumstances (please see the CTA for further details).

If your paper is accepted, the author identified as the formal corresponding author for the paper will receive an email prompting them to login into Author Services; where via the Wiley Author Licensing Service (WALS) they will be able to complete the license agreement on behalf of all authors on the paper.

For authors signing the copyright transfer agreement

If the OnlineOpen option is not selected the corresponding author will be presented with the copyright transfer agreement (CTA) to sign. The terms and conditions of the CTA can be previewed in the samples associated with the Copyright FAQs below:
CTA Terms and Conditions

For authors choosing OnlineOpen

If the OnlineOpen option is selected the corresponding author will have a choice of the following Creative Commons License Open Access Agreements (OAA):
Creative Commons Attribution Non-Commercial License OAA
Creative Commons Attribution Non-Commercial -NoDerivs License OAA

To preview the terms and conditions of these open access agreements please visit the Copyright FAQs hosted on Wiley Author Services and visit

If you select the OnlineOpen option and your research is funded by The Wellcome Trust and members of the Research Councils UK (RCUK) you will be given the opportunity to publish your article under a CC-BY license supporting you in complying with Wellcome Trust and Research Councils UK requirements. For more information on this policy and the Journal’s compliant self-archiving policy please visit:

For RCUK and Wellcome Trust authors click on the link below to preview the terms and conditions of this license: Creative Commons Attribution License OAA

To preview the terms and conditions of these open access agreements please visit the Copyright FAQs hosted on Wiley Author Services and visit

Authors are themselves responsible for obtaining permission to  reproduce copyright material from other sources.


OnlineOpen is available to authors of primary research articles who wish to make their article available to non-subscribers on publication, or whose funding agency requires grantees to archive the final version of their article. With OnlineOpen, the author, the author's funding agency, or the author's institution pays a fee to ensure that the article is made available to non-subscribers upon publication via Wiley Online Library, as well as deposited in the funding agency's preferred archive. For the full list of terms and conditions, see Any authors wishing to send their paper OnlineOpen will be required to complete the payment form available from our website at:

Prior to acceptance there is no requirement to inform an Editorial Office that you intend to publish your paper OnlineOpen if you do not wish to. All OnlineOpen articles are treated in the same way as any other article. They go through the journal's standard peer-review process and will be accepted or rejected based on their own merit.

NEW: Online production tracking is now available for your article through Wiley Blackwell's Author Services

Author Services enables authors to track their article - once it has been accepted - through the production process to publication online and in print. Authors can check the status of their articles online and choose to receive automated e-mails at key stages of production. The author will receive an e-mail with a unique link that enables them to register and have their article automatically added to the system. Please ensure that a complete e-mail address is provided when submitting the manuscript. Visit for more details on online production tracking and for a wealth of resources including FAQs and tips on article preparation, submission and more.


When you receive the pdf proof of your article, please check, sign and return it to the Production Editor without delay. As the correcting of proofs is costly, we ask that whenever possible you limit corrections to typesetting errors.

The corresponding author will receive an email alert containing a link to a web site. A working email address must therefore be provided for the corresponding author. The proof can be downloaded as a PDF (portable document format) file from this site. Acrobat Reader will be required in order to read this file. This software can be downloaded (free of charge) from the following Web site:

This will enable the file to be opened, read on screen, and printed out in order for any corrections to be added. Further instructions will be sent with the proof. Hard copy proofs will be posted if no email address is available. Excessive changes made by the author in the proofs, excluding typesetting errors, will be charged separately.


The International Journal of Consumer Studies is covered by Wiley Blackwell’s Early View service. Early View articles are complete full-text articles published online in advance of their publication in a printed issue. Articles are therefore available as soon as they are ready, rather than having to wait for the next scheduled print issue. Early View articles are complete and final. They have been fully reviewed, revised and edited for publication, and the authors’ final corrections have been incorporated. Because they are in final form, no changes can be made after online publication. The nature of Early View articles means that they do not yet have volume, issue or page numbers, so Early View articles cannot be cited in the traditional way. They are therefore given a Digital Object Identifier (DOI), which allows the article to be cited and tracked before it is allocated to an issue. After print publication, the DOI remains valid and can continue to be used to cite and access the article.


A PDF offprint of the online published article will be provided free of charge to the corresponding author, and may be distributed subject to the Publisher's terms and conditions. Additional paper offprints may be ordered online at Please fill in the necessary details and ensure that you type information in all of the required fields. If you have queries about offprints please email

Electronic offprints are sent to the first author at his or her first email address on the title page of the paper, unless advised otherwise; therefore please ensure that the name, address and email of the receiving author are clearly indicated on the manuscript title page if he or she is not the first author of the paper.

Author material archive policy

Please note that unless specifically requested, Wiley Blackwell will dispose of all hardcopy or electronic material submitted 2 months after publication. If you require the return of any material submitted, please inform the editorial office or production editor as soon as possible if you have not yet done so.

Note to NIH grantees       

Pursuant to NIH mandate, Wiley Blackwell will post the accepted version of contributions authored by NIH grant-holders to PubMed Central upon acceptance.  This accepted version will be made publicly available 12 months after publication.  For further information, see