Research Article
Preparing Marketing for the Future: Strategic Marketing Challenges for Continuing Education
Abstract
Today's programs and delivery methods in continuing education for the adult student are evolving due to changing needs, competition, and new markets and technologies. The marketing infrastructure, including staffing, budgeting, and processes such as customer relationship marketing and market research, must be in alignment with changing needs.
Citing Literature
Number of times cited: 2
- Balakrishnan Muniapan, Margaret Lucy Gregory and Lim Ai Ling, Marketing Education in Sarawak, Business Education and Ethics, 10.4018/978-1-5225-3153-1.ch036, (688-706), (2018).
- Balakrishnan Muniapan, Margaret Lucy Gregory and Lim Ai Ling, Marketing Education in Sarawak, Global Perspectives on Contemporary Marketing Education, 10.4018/978-1-4666-9784-3.ch008, (112-130)
