Sociological Theory

From the early 1990s when the EZLN (the Zapatistas), led by Subcommandte Marcos, first made use of the Internet to the late 1990s with the defeat of the Multilateral Agreement on Trade and Investment and the anti‐WTO protests in Seattle, Quebec, and Genoa, it became evident that new, qualitatively different kinds of social protest movements were emergent. These new movements seemed diffuse and unstructured, yet at the same time, they forged unlikely coalitions of labor, environmentalists, feminists, peace, and global social justice activists collectively critical of the adversities of neoliberal globalization and its associated militarism. Moreover, the rapid emergence and worldwide proliferation of these movements, organized and coordinated through the Internet, raised a number of questions that require rethinking social movement theory. Specifically, the electronic networks that made contemporary globalization possible also led to the emergence of “virtual public spheres” and, in turn, “Internetworked Social Movements.” Social movement theory has typically focused on local structures, leadership, recruitment, political opportunities, and strategies from framing issues to orchestrating protests. While this tradition still offers valuable insights, we need to examine unique aspects of globalization that prompt such mobilizations, as well as their democratic methods of participatory organization and clever use of electronic media. Moreover, their emancipatory interests become obscured by the “objective” methods of social science whose “neutrality” belies a tacit assent to the status quo. It will be argued that the Frankfurt School of Critical Theory offers a multi‐level, multi‐disciplinary approach that considers the role of literacy and media in fostering modernist bourgeois movements as well as anti‐modernist fascist movements. This theoretical tradition offers a contemporary framework in which legitimacy crises are discussed and participants arrive at consensual truth claims; in this process, new forms of empowered, activist identities are fostered and negotiated that impel cyberactivism.