Case Study of a Coffee War: Using the Starbucks v. Charbucks Dispute to Teach Trademark Dilution, Business Ethics, and the Strategic Value of Legal Acumen
Elizabethtown College. An earlier version of this article was selected as Best Submitted International Case and as a Distinguished Proceedings Paper at the 86th Annual Conference of the Academy of Legal Studies in Business (2011). I owe a great deal of gratitude to the JLSE's three anonymous reviewers for their valuable feedback.Search for more papers by this author
Elizabethtown College. An earlier version of this article was selected as Best Submitted International Case and as a Distinguished Proceedings Paper at the 86th Annual Conference of the Academy of Legal Studies in Business (2011). I owe a great deal of gratitude to the JLSE's three anonymous reviewers for their valuable feedback.Search for more papers by this author
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