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Case Studies

Transitioning a River Outfitter to the Next Generation

Debra D. Burke
Professor, Western Carolina UniversitySearch for more papers by this author
Carroll A. Brown
Associate Professor, Western Carolina University. The authors are extremely grateful to the real Becky Jay for her wonderful newspaper articles with interviews, upon which we relied for the history of the company, as well as to Whitt, Ace, and Chandler, who built a great company with a story to tellSearch for more papers by this author
First published: 26 January 2014
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