Managing Corporate Social Responsibility: A Communication Approach
Author(s):
First published:19 September 2011
Print ISBN:9781444336290 |Online ISBN:9781118106686 |DOI:10.1002/9781118106686
Copyright © 2012 W. Timothy Coombs and Sherry J. Holladay
About this book
Managing Corporate Social Responsibility offers a strategic, communication-centred
approach to integrating CSR into organizations. Drawing from a variety of disciplines
and written in a highly accessible style, the book guides readers in a focused progression
providing the key points they need to successfully navigate the benefits and implications
of managing CSR.
- Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives
- Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model
- Discusses ways to maximize the use of social media and traditional media throughout the process
- Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA.
- Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business
Author Bios
W. Timothy Coombs, Ph.D., is a Professor in the Nicholson School of Communication
at the University of Central Florida. He is the 2002 recipient of the Jackson, Jackson
& Wagner Behavioral Science Prize from the Public Relations Society of American for
his crisis research. He is author of the award-winning Ongoing Crisis Communication
(1999), Today’s Public Relations (with Robert Heath, 2006), and Code Red
in the Boardroom: Crisis Management as Organizational DNA (2006).
Sherry
J. Holladay, Ph.D., is Professor at the Nicholson School of Communication at the
University of Central Florida, Orlando. Dr. Holladay's research interests include
corporate social responsibility, crisis communication, activism, and reputation management.
Her work has been widely published in journals.
Together, Timothy Coombs and
Sherry Holladay are authors of the award winning books It’s Not Just PR: Public
Relations in Society (2007, Wiley-Blackwell), PR Strategy and Application:
Managing Influence (2010, Wiley-Blackwell) and co-editors of The Handbook of
Crisis Communication (2010, Wiley-Blackwell).