Crowdsourcing: One Step Beyond
About this book
Crowdsourcing is a relatively recent phenomenon that only appeared in 2006, but
it continues to grow and diversify (crowdfunding, crowdcontrol, etc.). This book aims
to review this concept and show how it leads to the creation of value and new business
opportunities.
Chapter 1 is based on four examples: the online-banking sector,
an informative television channel, the postal sector and the higher education sector.
It shows that in the current context, for a company facing challenges, the crowd remains
an untapped resource. The next chapter presents crowdsourcing as a new form of externalization
and offers definitions of crowdsourcing. In Chapter 3, the authors attempt to explain
how a company can create value by means of a crowdsourcing operation. To do this,
authors use a model linking types of value, types of crowd, and the means by which
these crowds are accessed.
Chapter 4 examines in detail various forms that crowdsourcing
may take, by presenting and discussing ten types of crowdsourcing operation. In Chapter
5, the authors imagine and explore the ways in which the dark side of crowdsourcing
might be manifested and Chapter 6 offers some insight into the future of crowdsourcing.
Contents
1. A Turbulent and Paradoxical Environment.
2. Crowdsourcing:
A New Form of Externalization.
3. Crowdsourcing and Value Creation.
4.
Forms of Crowdsourcing.
5. The Dangers of Crowdsourcing.
6. The Future
of Crowdsourcing.
About the Authors
Jean-Fabrice Lebraty is Professor
of management sciences at IAE (Business School) at Jean Moulin – Lyon 3 University
in France and a member of the research laboratory Magellan EA3713. He specializes
in the management of information and communication systems and his research notably
concerns decision-making and the links between crowd and information technology.
Katia Lobre-Lebraty is Associate Professor of management sciences at IAE (Business
School) at Jean Moulin – Lyon 3 University in France and a member of the research
laboratory Magellan EA3713. She specializes in management control and strategic management
and her research concerns both the modes of governance of organizations and Open Data