Editor-in-Chief

Justin Paul
University of Puerto Rico, San Juan, PR, USA
Henley Business School, University of Reading, UK

Associate Editors

Amélia Maria Pinto da Cunha Brandão, University of Porto, Portugal
Stefano Bresciani, University of Turino, Italy
Lisa Cain, Florida International University, USA
Jun-Hwa (Jacky) Chea, University of East Anglia, UK
Ajit Dayanandan, University of Alaska, USA
Haiming Hang, University of Bath, UK
Wei (Andy) Hao, University of Hartford, USA
Kristina Heinonen, Hanken School of Economics, Finland
Cindy Yoonjoung Heo, EHL Hospitality Business School, Switzerland
Rajesh Iyer, Bradley University, USA
Eunju Ko, Yonsei University, South Korea
Mateja Kos Koklic, University of Ljubljana, Slovenia
Bernadett Koles, IESEG School of Management, France
Luis Martinez, Nova School of Business and Economics, Portugal
Lisa S. McNeill, University of Otago, New Zealand
Nandakumar Mekoth, Goa Institute of Management, India
Aron O'Cass, La Trobe University, Australia
Bendegul Okumus, University of Central Florida, USA
Hossein Olya, Sheffield University Management School, UK
Ravi Pappu, University of Queensland, Australia
Justin Paul, University of Puerto Rico, USA & University of Reading Henley Business School, UK
Cindy Rippé, University of North Georgia, USA
Claudia Simões, University of Minho, Portugal
Rajesh Kumar Singh, Management Development Institute (MDI), India
Jennifer Stoner, University of North Dakota, USA
Rodoula H. Tsiotsou, University of Macedonia, Greece
Akiko Ueno, Middlesex University, UK
Anandakuttan B. Unnithan, Indian Institute of Management, India
Jing Jian Xiao, University of Rhode Island, USA

Honorary Board Members
Philip Kotler, Northwestern University, USA
A. Parasuraman, University of Miami, USA
Jagdish Sheth, Emory University, USA
Jan-Benedict Steenkamp, Kenan-Flagler Business School, UNC-Chapel Hill, USA


Editorial Advisory Board

Douglas Cumming, Florida Atlantic University, USA
Arvind Ashta, Burgundy Business school, France
Rajiv Batra, University of Michigan, USA
Russel Belk, York University, Canada
Charles Dennis, Middlesex University, UK    
Naveen Donthu, Georgia State University, USA   
Yogesh Dwivedi, Swansea University, UK
O.C. Ferrell, Auburn University, USA
Anders Gustafsson, BI Norwegian Business School, Norway
Gielens Katrijn, University of North Carolina, Chapel-Hill, USA
Masaki Kotabe, Temple University, USA    
Michel Laroche, Concordia University, Canada    
Nancy G. McGehee, Virginia Tech, USA
Bhimaraya Metri, Indian Institute of Management, Nagpur, India
Fevzi Okumus, University of Central Florida, USA
Manuel Rivera, University of Central Florida, USA
Mark S. Rosenbaum, Hawaii Pacific University, USA
Suprateek Sarker, University of Virginia, USA
Bodo Schlegelmilch, Vienna University of Economics & Business, Austria
G. Shainesh, Indian Institute of Management, Bangalore, India
Paurav Shukla, University of Southampton, UK
Marianna Sigala, University of Piraeus, Greece 
Mark Tadajewski, University of York, UK  
Tojo Thatchenkery, George Mason University, USA    
Shlomo Tarba, University of Birmingham, UK   
Cleopatra Veloutsou, University of Glasgow, UK

Editorial Review Board

Carmen Abril, Complutense University, Spain
Denni Arli, University of Minnesota Duluth, USA
Minna Autio, University of Helsinki, Finland
Daniel Belanche, University of Zaragoza, Spain
Lorena Blasco-Arcas, ESCP Business School, Spain
John Byrom, Management School, University of Liverpool, UK
Piera Centobelli, University of Naples Federico II, Italy
Pedro Cuesta-Valiño, University of Alcala, Spain
Patrick van Esch, Kennesaw State University, USA
Reto Felix, University of Texas Rio Grande Valley, USA
Raffaele Filieri, Audencia Business School, France
Pantea Foroudi, Middlesex University London, UK
Monica Gomez, Autonomous University of Madrid, Spain
Sianne Gordon-Wilson, Queen Mary University of London, UK
Louise Hassan, Bangor Business School, UK
Yunhui Huang, Nanjing University, China
Elodie Jouny-Rivier, ESSCA, France
Cheah Jun Hwa (Jacky), School of Business and Economics, Universiti Putra Malaysia, Malaysia
Pradeep Korgaonkar, Florida Atlantic University, USA
Ajay Kumar, Central University of Haryana, India
Peter Magnusen, University of Alabama, USA
Seung-Hee Lee, Southern Illinois University, USA
Jae Hoon Lee,  Florida International University, USA
Jeoung Yul Lee, Hongik U. School of Business Management, South Korea
Andrea Lucic, University of Zagreb, Croatia
Morven Mceachern, University of Huddersfield, UK  
Preetha Menon, FLAME University, Pune, India
Nina Michaelidou, Loughborough University, UK
Srabanti Mukherjee, Indian Institute of Technology-KGP, India
Anup Menon Nandilath, University of Wisconsin, USA
Elina Närvänen, Tampere University, Finland 
Ninh Nguyen, La Trobe University, Australia
Tae-Young Pak, Sungkyunkwan University, South Korea
Neeraj Pandey, National Institute of Industrial Engineering, India
Aniruddha Pangarkar, University of Wisconsin, USA
Eleni Papaoikonomou, Universitat Rovira i Virgili, Spain
Silvia Platania, University of Catania, Italy
Daria Plotkina, EM Strasbourg Business School, University of Strasbourg, France
Jeffrey S. Podoshen, Franklin & Marshal College, USA
Nicolas Pontes, University of Queensland, Australia
Josephine Previte,  University of Queensland, Australia
Rubina Romanello, University of Udine, Italy
Shubhadip Roy, Indian Institute of Management, Ahmedabad, India
Janice Rudkowski, Ryerson University, Canada
Sean Sands, Swinburne Business School, UK
Eda Sayin, IE Business School, Spain
Vida Siahtiri, Macquarie University, Australia
Ramendra Singh, Indian Institute of Management (C), India   
PK Senyo, University of Southampton, UK
Ana Maria Soares, University of Minho, Portugal
George Spais, Hellenic Open University, Greece
Babak Taheri, Edinburgh Business school, UK   
Martin Wetzels, EDHEC Business School, France
Yichuan Wang, University of Sheffield, UK
Lia Zarantonello, University of Roehampton, UK
Ambika Zutshi, Deakin University, Ausralia